Boaz Ashkenazy

Herman Miller Accelerates the Effectiveness of their Showroom Experience using 3D Mockups

The Herman Miller Los Angeles showroom needed to make better use of their expensive real estate. Limited space in the showroom prevented reps from showing clients the vast majority of their new and hottest product offerings.

An Augmented Showroom Solution

Simply Augmented provided Herman Miller with a completely customized tool that enables sales reps to show clients more than 300 pieces of furniture, in full size, in the showroom, via augmented reality.

Clients receive a unique leave-behind that enables them to view their favorite options, via Augmented Reality, in their environment.

Herman Miller reduced expenses on shipping and inventory costs, and is now able to show furniture immediately upon release.

Simply Augmented helps our clients make a better quality decision...if we can take decisions that take three to four weeks and shrink them down by a half...that is huge!

Jana Giraldin, Herman Miller VP of Sales West

Critical Impact to The Sales Cycle

The sales cycle is accelerated with clients and sales reps empowered to better visualize and discuss their options, particularly the newest releases.

Costs are reduced as digital, 3D augmented reality presentations replace physical representations for the majority of offerings and the ability to track client usage provides critical sales intelligence as customers view and share the 3D assets.

About Herman Miller

Herman Miller is a 100-year-old-plus company that places great importance on design, the environment, community service, and the health and well-being of their customers and employees. Innovative ways to improve the performance of their customers’ organizations have become their hallmark.

Furniture and related services and technologies are available through dealers, retailers, and e-commerce websites around the world. Herman Miller became a public company in 1970. Net sales in fiscal year 2016 were approximately $2.26 billion. Herman Miller trades on the NASDAQ Global Select Market under the symbol MLHR.

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